Video editing, Motion design, Photoshop mockup, “TH Experiential partnered with KISS to design and produce a media event for press and influencers inclusive of a 360 video projection journey, virtually taking attendees through the four brand innovation product launches, animating the storytelling, and innovation claims.”
In this project, I participated in brainstorming and storyboarding visual content for Kiss’ new products promotional video series for a 360 video projection experience to show in venue. I also created visual mockups for different campaign tiers and concepts to propose to clients.
Rael Cycle House NY
Motion Design, Graphic Design, Photoshop mockup“TH Experiential partnered with Rael Beauty to produce an impactful influencer event, Rael Cycle House NY. TH Experiential handled everything from concept development and design to venue sourcing and seamless production.
Attendees were offered tailored workout classes for each phase of the menstrual cycle, accompanied by engaging activities like IV drips, Facials, Custom Catering, Glow Mirror Photo Ops and Confidence Panel Chats.”
I created motion graphic design for the Rael’s 360 Holistic Cycle educational video, Cycle Synced Workouts schedule video, and graphic design for each workout session presentation slides to show at venue’s display monitor.
Jack Daniel’s & Coca-Cola
Video Editing, Motion Graphic Design
”TH Experiential helped launch one of the world’s most popular bar calls to the ready-to-drink format - Jack Daniel’s & Coca-Cola through a multi-prong strategy encompassing mailers and IRL activations. Our experiential launch strategy kicked off with a surprise and delight moment sending VIP press custom sourced and designed vintage coolers filled with cans of Jack & Coke. Our design strategy further reinforced storytelling through fully branded interior and exterior moments that doubled as photo opportunities throughout the space.”
In this project, I’ve collaborated with the creative director to brainstorm, edit, and create video content to show in display monitor in venue. Watch Jack x Coke Launch Press Event
Promotional Product Video
Onsite Footage
Benefit Fan Fest
Graphic Design, Photoshop Mockup, Motion Graphic DesignI worked with the Creative team to come up with ideas for created the graphic design, as well as the mockup for a physical pop-up booth, with animated elements on a hologram screen, promoting Benefit’s new mascara product.
Beast Drop
Logo Design, Graphic Design, Motion Graphic Design
Beast Drop is a one-of-a-kind
entertainment property. Launching as an immersive live event at the GvR Festival, Spring, 2024 at Spring Studios (host and co-producer of NY Fashion Week, Tribeca Film Festival, etc.), it is a story driven, globally streamed experience with a twist so shocking it spawns a world-wide frenzy and a global franchise of film, television and games.
This is a new mobile game proposal to GvR Festival. I worked with TH Experiential creative team helped client to create a visual brand identity for the game Beast Drop. I was in charge of designing the logo and bringing it to live by animating it.
Logo animation
Design Drafts & Versions
RTRO
Motion Graphic Design
RTRO is the first algorithm-free channel surfing exploration of brand and creator content, where you stay connected with friends and family without brand ads in your feeds.
Working with TH Experiential Creative Team, I was in charged of animating the waving hand icon. I created various versions of the movement.