King Library’s 20th Anniversary
Visual Development, Graphic Design, Motion Design, Project Coordination, Social Media
In this project, I had the chance to brainstorm and discuss ideas and take lead on proposing visual concept to enhance the brand identity of the King Library’s 20th anniversary logo. I contributed in making graphic design for physical installation/ items such as pop-up photo backdrop, plaque, posters, wall decals, and T-shirts; also created overall digital marketing assets for email banners, display monitors, website banners, etc. I also turned the static versions of the wall decals into motion graphic videos, as well as animated gifs of the logo for social media contents.
Dr. Martin Luther King, Jr. Library's 20th Anniversary Shoutout Video
Locations & Elements I designed
Mural Decal - 6 panels
47.5"W x 89.25"H
Photo Backdrop
10’W x 10’H
Mural Decal - 6 panels
47.5"W x 89.25"H
Moodboard, Color Palette & Draft
Graphic & Motion Design for Public Entrance
Graphic & Motion Design for Campus Entrance
Photo Backdrop & Podium Plaque
Branded Merchandise
Social Media & Marketing Assets
GIF Animations for E-signature and Social Media Stickers
Library News – 20th Anniversary Special Edition
AI Holiday Card
Graphic Design, Motion Design, Social Media
Led by Dean Dr. Martin Luther King Jr. Mike Meth, the SJSU King Library team utilized Artificial Intelligence to create the 2023 Holiday card, symbolizing the forward-looking nature of the library. Technology Labs Coordinator Jon Oakes guided the project, advising on AI image generation models. The team chose Style GAN to generate artwork in Van Gogh's style, ensuring alignment with ethical considerations as his works were in the public domain.
Pulling inspiration from the AI generated image, the Library Marketing Team (LMT) came together to design a holiday card and a digital copy with motion and animations. Using Adobe Illustrator, LMT decided to extend the image to the back cover with the continuous swirl, giving it the illusion of motion while also staying true to the original image.