Van Nguyen

Work Photos Videos Fun About

King Library’s 20th Anniversary

Visual Development, Graphic Design, Motion Design, Project Coordination, Social Media

On Wednesday, September 20th, 2023, the Dr. Martin Luther King, Jr. Library (King Library) celebrates 20 years of partnership between San Jose State University and the City of San Jose’s public library system together.

In this project, I had the chance to brainstorm and discuss ideas and take lead on proposing visual concept to enhance the brand identity of the King Library’s 20th anniversary logo. I contributed in making graphic design for physical installation/ items such as pop-up photo backdrop, plaque, posters, wall decals, and T-shirts; also created overall digital marketing assets for email banners, display monitors, website banners, etc. I also turned the static versions of the wall decals into motion graphic videos, as well as animated gifs of the logo for social media contents.

Dr. Martin Luther King, Jr. Library's 20th Anniversary Shoutout Video

Locations & Elements I designed

Public entrance mural
Mural Decal - 6 panels
47.5"W x 89.25"H

Escalator side
Photo Backdrop
10’W x 10’H

Campus entrance mural
Mural Decal - 6 panels
47.5"W x 89.25"H

Moodboard, Color Palette & Draft

Graphic & Motion Design for Public Entrance

Graphic & Motion Design for Campus Entrance

Photo Backdrop & Podium Plaque

Branded Merchandise

Social Media & Marketing Assets

Link to Instagram post here

GIF Animations for E-signature and Social Media Stickers

Library News – 20th Anniversary Special Edition

Other Draft Versions

AI Holiday Card

Graphic Design, Motion Design, Social Media

The Starry Night at University Library

Led by Dean Dr. Martin Luther King Jr. Mike Meth, the SJSU King Library team utilized Artificial Intelligence to create the 2023 Holiday card, symbolizing the forward-looking nature of the library. Technology Labs Coordinator Jon Oakes guided the project, advising on AI image generation models. The team chose Style GAN to generate artwork in Van Gogh's style, ensuring alignment with ethical considerations as his works were in the public domain.

Pulling inspiration from the AI generated image, the Library Marketing Team (LMT) came together to design a holiday card and a digital copy with motion and animations. Using Adobe Illustrator, LMT decided to extend the image to the back cover with the continuous swirl, giving it the illusion of motion while also staying true to the original image.

Static version of the Holiday Card artwork. Composited by Raymond Lam using Photoshop.

Animated version of the Holiday Card artwork. Animated by me using After Effects.

Final version with Dean’s message. Blur and text added.

Digital mockup of the physical holiday card.

Self-guided Tour

UX Design, Graphic Design

To welcome new students on Admitted Spartan Day, I worked closely with my supervisors on creating a self-guided tour using floor maps of the SJSU King Library to highlight the services and locations that are resourceful for students. In this project, I created an intro poster, a floor map poster for each floor with callout bubbles, and several cutout circles with QR codes the website of each location.

I proposed creating cut-out circles for the individual services to be used instead of just 8.5 x 11 and feels like it would align with the overall self-guided tour brand. My proposal was approved. The circles will be laminated and taped to an appropriate place near the area.

Link to SJSU King Library Self-guided Tour website

Other Projects

I created various branded design and marketing assets for different events and exhibtions, made customized gifs for the Library’s social media, and e-signatures; as well as reels and motion graphic videos for social media and web content.

Link to post here